Client: Kick’n’Rush
Illustration: Kim Fiebiger
Photography: Sam Aebi
Year: 2023
Category: Identity
Typeface: Markthalle Stencil, WIP-Unnamed-Typeface 

Since 1998, around 500 cultural workers have been playing for fame and honor in the sense of Kick’n’Rush. Whether festivals, radio, magazines, bands, cultural centers or theater groups - everyone who contributes something to Lucerne's cultural scene is eligible to participate. I designed the Identity for it’s 25 year anniversary, featuring some of the emptiest, yet iconic, phrases in football.